Our Kaitakatanga idea came from Gin's Te Puna project, a brochure on Book Shops in Wellington. To communicate sustainability, we decided to show a person's imagination form from reading.
The transitions of the background show how you can read for a long period of time and truly lose yourself in a book. A person's imagination can take them away from real life. We communicated this idea of a forever growing imagination with the dragons flying across the changing skies. When it comes to the night scene, all of the dragons appear. This is linked to the imagination while dreaming. Stories from books can highly influence the imagination and dream state, which is what we wanted to communicate.
The composition has elements that change and others that do not. The changing skies rotate to show time passing. With the sunset and sunrise faded in backgrounds, we used layers of clouds to show depth within the composition. The silhouette of the boy reading the book on the left hand side does not move at all throughout the whole animation. We thought the boy moving would distract from the action that was happening in the background.
When the sunrise forms at towards the end, the last dragons appears again and flies past the boy. We did this to communicate the boy fading back into the reality that he lives in.
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